By hmimcu 
I believe that mention the mechanical keyboard, we are not unfamiliar with the brand CHERRY. Cherry, a famous brand from Germany, is the world’s first keyboard manufacturer and the originator of mechanical keyboards. From 1953 CHERRY in Germany to establish the first factory, until now has a history of 64 years. From the 80s to the early 90s, mechanical keyboard is the only choice in the keyboard market, but after 2005, the membrane keyboard because of its low price quickly occupied the entire market, mechanical keyboard almost disappeared. But fortunately Cherry retained the MX axis production line instead of cutting it all, which is crucial for the future prosperity of mechanical keyboards.
From 2006 before, Cherry mechanical keyboard and its OEM keyboard is basically sold to companies with, and only in foreign sales, what makes our domestic people reacquainted with CHERRY it, this has to be attributed to a person. Born in Hebei in January 1983, he grew up in Beijing, an avid fan of games and peripherals, the general agent of Cherry in China, co-founder of I-Rocks, and CEO of Beijing Jennway Technology Co.
Han Burnham, CEO of Cherry China
Han’s obsession with peripherals is also attributed to the game, almost every day he gets up to play games, except for going to the toilet, basically not to get out of bed. Until one day, Han was crushed by a classmate, and he was so surprised that he was finally willing to get up and get out of bed to go to that classmate for advice. It was this unexpected experience that allowed Han to step into the world of peripherals.
Han Burnham also came into contact with the mechanical keyboard at that time, in 2005, Han traveled to Hong Kong, he found out that CHERRY has a branch in Hong Kong, admired the name and went. But CHERRY always do not do retail, to know that 12 years ago CHERRY a keyboard price is also in the 800 yuan, Han almost spent all the money on his body, human back to the ten keyboards. Also because of the 10 keyboards, Han Burnham crazy to learn everything about mechanical keyboards and CHERRY brand information, began in some game forums and peripheral forums, to explain to everyone what is a mechanical keyboard.
In this way, the mechanical keyboard finally sprouted in China, more and more people began to understand the CHERRY brand, Han Burnham hands of the ten keyboards, surprisingly, all sold. This matter even alarmed the CHERRY headquarters in Germany, because of the film keyboard blow, mechanical keyboard market even in foreign countries are very low. They got in touch with Han. So in 08, Han Burnham opened a small counter selling keyboards in Zhongguancun, from selling their own keyboards, to become the exclusive agent of CHERRY in China, and then more and more large set up the Beijing Jennwell company, and then at the end of 16 the company listed on the New Third Board, I must say, this experience is full of legend.
Han Burnham Cherry China CEO
As for the later contact with I-ROCKS is another story, this brand comes from Taiwan, China. The reason why Han made this brand is entirely because of his love for eSports. Han has always believed that eSports teams, are commercially valuable, and he set this brand from the beginning to make gamers have a better gaming experience, looking for the top clubs, players and commentators in the eSports circle to cooperate, becoming the first investor to unite peripherals with professional teams. Dahan befriended the WE team in 2010 and established a cooperation. He was the first manufacturer to launch a collaborative version of peripheral products for the team and made updates and improvements as fast as possible based on product market feedback. After that, he also cooperated with many famous players, such as Xiao Cang, MISS, Ruo Feng, Strawberry and other professional players, and was the first peripheral manufacturer to launch personal customized peripherals for the anchors, and the gamers also bought the I-ROCKS peripherals, so this business cooperation model, also under the guidance of Han Burnham, gradually matured and became a model for many peripheral brands to imitate and follow afterwards.
But Han Burnham did not stop there, he also believes that peripherals can also do more professional, so he was the first to put forward the concept of modular mouse, and was the first manufacturer to launch the game flat diaphragm headset, in 2016 Ariake launch, the launch of the flagship gaming headset, in April 17 or so officially launched.