By hmimcu On August 18, the 2022 Global Metacosm Congress was held in Shanghai. The conference explores the efficient path of meta-universe industry landing, and is committed to helping build a city-level, national-level and world-class meta-universe industry ecology.
Shang Bing, chairman of the Internet Society of China and former vice minister of the Ministry of Industry and Information Technology, said at the meeting that the vigorous development of new formats of the digital economy is becoming an important driving force for world economic growth, and is also accelerating the process of economic and social digitization. How to make good use of digital technologies such as metaversity, big data, cloud computing, and artificial intelligence to improve the modernization level of industrial development, information consumption, and social governance, and better serve economic and social development and the improvement of people’s lives, has become an important proposition of the times. lcm screen lcd
Strengthening the construction of meta-universe infrastructure
The development of meta-universe is inseparable from the construction of hardware equipment. Shang Bing believes that the development of the metacosmity needs to encourage innovation and strengthen core technology research and application research and development. Specifically, it is necessary to solidly promote the research of the underlying core digital technologies in the metaverse, focus on solving the problem of technical limitations, and explore the integration and innovation of new generation digital technologies such as 5G, VR/AR/MR, artificial intelligence, blockchain, and digital twins in the metaverse immersive format.
In the view of Wang Tianguang, deputy director of the Shanghai Municipal Communications Administration, the development of the meta-universe requires a strong foundation. “The Shanghai Municipal Communications Administration will continue to promote the construction of communication network infrastructure, and actively promote the construction of new infrastructure such as 5G computing centers for the development of the source by carrying out the ‘Computing Power Pujiang’ action plan.” Wang Tianguang said.
Shang Bing said that the development of the meta-universe requires a very strong network infrastructure, computing network and middle office capacity, and to accelerate the construction of new information infrastructure such as 5G networks, data centers, and industrial Internet. At the same time, it is necessary to continue to carry out forward-looking and overall research around issues such as the layout of metaversmic infrastructure and the innovative application of core technologies, strengthen overall planning, and consolidate the network infrastructure and underlying basic technology base for the future development of metacosmonics.
In addition, it is equally important to strengthen basic research and talent training. “It is necessary to focus on key core technologies, strive to make new breakthroughs in theoretical methods, tool systems, etc., and enrich the quality of source supply of technology and industry.” Talent is the first resource, we must explore mechanisms such as industry-university cooperation, domestic cooperation, foreign cooperation, cross-border cooperation, etc., create a fertile ground for the growth and cultivation of talents, and improve the construction of soft infrastructure. Ma Xingfa, vice chairman of the Shanghai Association for Science and Technology, said that at present, it is necessary to accelerate the application of the meta-universe, attract talents, and formulate preferential policies.
Digital human application prospects are broad
Although the software and hardware infrastructure related to the metacosm is working in both directions, the development of related application scenarios is still in its early stages.
Among the many metaverse application scenarios, digital people (also known as “virtual people”) have the fastest pace and are at the forefront of development. In the industry’s view, the technology related to digital people is more mature and easier to implement than other application scenarios. “Digital people mainly rely on various technology engines, including XR engines, modeling technologies, machine learning, and AI algorithms + 3D production, streaming media, and 5G technology.” He Yan, general manager of the modern service industry division of Shanghai Unicom, said that the rapid development of basic technology will prompt digital people to enter the public life faster.
The reporter noted that among the existing digital human applications, digital people in the financial field are the most extensive. For example, the financial digital person demo launched by Guao Technology, and the virtual digital person anchor of Shanghai Securities News produced by Fengyuzhu Shangzhen. <
Digital people take the lead in the field of finance and economics, inseparable from its technical advantages. It is understood that if you use techniques such as crawlers, it takes only 20 minutes from the release of the financial report to the generation of a financial report video with a digital explanation, which is greatly improved compared to the manual speed.
In addition to financial digital people, the application of digital people in cultural and entertainment scenes is not uncommon. The addition of digital people, for digital music that is in the trough period, such as the spring breeze, makes it “refreshed”. More and more digital people are helping online concerts and digital entertainment activities, bringing new application scenarios to digital music.
With the help of digital people, the tourism industry has become more vibrant. It is understood that the new model of yuan travel in Shanghai developed by Shanghai Unicom uses digital human explanations, augmented reality guides and other technologies to expand new models such as panoramic tourism around landmark buildings and scenic spots such as historical and cultural landscape areas, museums, art galleries, amusement parks, etc.
With the development of digital people, the construction of digital people scenes has become more and more perfect. He Yan said that the integration of immersive, digital and other technologies, online shopping experience is empowered. In live streaming and virtual shopping, the user’s experience has been improved, and at the same time, the offline business operation model has also been broadened.
In addition, there are many digital people who are in full swing to apply the construction of scenarios. For example, Shanghai Unicom is accelerating the promotion of digital exhibitions, encouraging the construction of cloud exhibition halls and digital exhibition halls, providing immersive display services, developing panoramic tour services, encouraging venues to create virtual full-scene tour applications, and improving indoor navigation, commercial shopping guides, and parking and car search experiences.
The scene matures still needs time
The development trend of digital people is good and the prospects are optimistic, and it is expected to become the “ticket” for people to enter the metaverse world. Fei Yuanhua, president of the Digital People Division of WeiLing Times, said: “Digital people are the indigenous people of the metaverse, and they are also the most important medium for human beings to enter the metaverse world. However
, at present, the development of digital people is still limited by hardware technology, and further breakthroughs in technology are yet to be made. For example, the expression of some digital people is stiff, and it still takes time to achieve timely feedback.
In addition, the establishment of a digital human image involves digital face reconstruction, synchronization of sound and picture, voice drive, etc., and also needs to cooperate with the creation of assets, clothing and scenes supporting digital people. These require optimized hardware technical support to simplify the technical operation process and reduce the cost of using the technology. Wei Ling era is taking the digital human platform as the entry point to increase the public’s availability of the image of the digital person.
The process of public awareness of digital people also requires the establishment of cognition and the cultivation of the mind. He Yan said that the general trend in the industry is to select different types of digital people according to different scenarios. “Digital person IP refers to a digital person who only exists in the virtual world, but does not exist in the real world, and has his own specific personality; Service-oriented digital people virtualize the role of real-life services, such as narrators, guides, etc.; An identity digital person is a virtual identity of a real person. ”